With the launch of my new website I am also launching a new blog, entitled the Fireweed. Fireweed (Epilobium angustifolium) is a pioneer species found across North America and particularly in the boreal forest, that is among the first plants to establish in recently burned areas (hence the name). The plant is an easy symbol of release, rebirth, and potential for something innovative and new. That the herb thrives across the continent, despite the fact that its habitat requires disturbance, and particularly of entrenched, old-growth forest, makes it a particularly appropriate metaphor in my mind for the kind of sustainability transformation that the world requires.